Doc & Sell

Test a brand new offer idea and get it in front of buyers today — using nothing but a Google Doc. No funnel, no landing page, no waiting until it's "ready."

$37one-time · instant access
Get The Template + Prompts

Launch fast. Learn faster. Build only what's proven to work.

Most people build the whole thing first — the funnel, the landing page, the email sequence — and then find out if anyone wants it. I do it backwards. I get the offer in front of real people as fast as possible, with the least amount built, and let the response tell me what's actually worth building next.

A doc is usually step one. Not because it's clever — because it's fast, and fast is how you actually learn.

This is the exact doc structure I use to test new offers before they exist anywhere else. Three real offers, three real outcomes, all sold this way.

I've used this exact method to sell brand new offers — before they existed anywhere else.

No landing page. No funnel. No proof the offer would even work yet. Just a doc, emails, stories, and DMs.

$4,600
VIP Ads Week

8 spots at $575 — a brand new intensive, never run before, sold entirely off the doc you're getting.

$2,970
Ads Launch Lab

10 spots at $297 — a different doc style (bonus example), sold before the offer had a single member.

$2K/mo
1-1 Ads Collab

An ongoing service sold via a direct, identity-led doc (bonus example) — one client relationship has since grown to over $14K.

The doc didn't have to do all the convincing on its own. My existing track record did some of the heavy lifting — the doc just made it easy to say yes fast.

The exact structure, prompted for you.

Not a swipe file of words to copy. The exact 9-section structure that sold VIP Ads Week — built and sent as a simple Google Doc, no funnel required.

The 9-Section Structure

How it works, what's included, the price, and proof — in that exact order. What goes where, and why.

An AI Prompt For Every Section

Nine prompts to feed an AI tool so it writes a strong first draft of each section in your own voice — built around your specific offer, not generic filler.

The Real Doc, Annotated

The actual document that sold VIP Ads Week, broken down section by section with notes on what each part is doing and why.

Bonus: 2 More Real Docs

A direct, identity-led doc that sold a $2,000/month service (grown to $14K+), and an urgency-driven doc that sold a $297 launch — proof there's more than one way to do this, even though this guide teaches one.

Who this works for

Yes, you

  • You already have some trust built — clients, testimonials, an audience, a track record
  • You have a new offer idea you haven't built any assets for yet
  • You want to know if it'll sell before investing in a funnel
  • You're comfortable selling through a doc, DM, or email — not a polished website

Not quite

  • You're starting from zero with no audience or track record yet
  • You're looking for a way to avoid ever doing sales conversations
  • You want a fully built funnel, not a fast way to test an idea

Doc & Sell

Everything you need to test your next offer idea by the end of the day.

$37
One payment · Instant access
  • The exact 9-section structure
  • An AI prompt for every section
  • The real doc, annotated ($575 sale)
  • Bonus: 2 more real docs ($297, $2K/mo)
Get Instant Access

Got an idea sitting
in your notes app?

Stop waiting until it's "ready." Put it in a doc and find out if it sells.

Get The Template + Prompts