Doc & Sell

Test a brand new offer idea and get it in front of buyers today — using nothing but a Google Doc. No funnel, no landing page, no waiting until it's "ready."

$37one-time · instant access
Get The Template + Prompts

Launch fast. Learn faster. Build only what's proven to work.

Most people build the whole thing first — the funnel, the landing page, the email sequence — and then find out if anyone wants it. I do it backwards. I get the offer in front of real people as fast as possible, with the least amount built, and let the response tell me what's actually worth building next.

A doc is usually step one. Not because it's clever — because it's fast, and fast is how you actually learn.

This is the exact doc structure I use to test new offers before they exist anywhere else. Three real offers, three real outcomes, all sold this way.

I've used this exact method to sell brand new offers — before they existed anywhere else.

No landing page. No funnel. No proof the offer would even work yet. Just a doc, emails, stories, and DMs.

$4,600
VIP Ads Week

8 spots at $575 — a brand new intensive, never run before, sold entirely off the doc you're getting.

$2,970
Ads Launch Lab

10 spots at $297 — a different doc style (bonus example), sold before the offer had a single member.

$2K/mo
1-1 Ads Collab

An ongoing service sold via a direct, identity-led doc (bonus example) — one client relationship has since grown to over $14K.

The doc didn't have to do all the convincing on its own. My existing track record did some of the heavy lifting — the doc just made it easy to say yes fast.

The exact structure, prompted for you.

Not a swipe file of words to copy. The exact 9-section structure that sold VIP Ads Week — built and sent as a simple Google Doc, no funnel required.

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The 9-Section Structure

How it works, what's included, the price, and proof — in that exact order. What goes where, and why.

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An AI Prompt For Every Section

Nine prompts to feed an AI tool so it writes a strong first draft of each section in your own voice — built around your specific offer, not generic filler.

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The Real Doc, Annotated

The actual document that sold VIP Ads Week, broken down section by section with notes on what each part is doing and why.

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Bonus: 2 More Real Docs

A direct, identity-led doc that sold a $2,000/month service (grown to $14K+), and an urgency-driven doc that sold a $297 launch — proof there's more than one way to do this, even though this guide teaches one.

Who this works for

Yes, you

  • You already have some trust built — clients, testimonials, an audience, a track record
  • You have a new offer idea you haven't built any assets for yet
  • You want to know if it'll sell before investing in a funnel
  • You're comfortable selling through a doc, DM, or email — not a polished website

Not quite

  • You're starting from zero with no audience or track record yet
  • You're looking for a way to avoid ever doing sales conversations
  • You want a fully built funnel, not a fast way to test an idea

Doc & Sell

Everything you need to test your next offer idea by the end of the day.

$37
One payment · Instant access
  • The exact 9-section structure
  • An AI prompt for every section
  • The real doc, annotated ($575 sale)
  • Bonus: 2 more real docs ($297, $2K/mo)
Get Instant Access

Got an idea sitting
in your notes app?

Stop waiting until it's "ready." Put it in a doc and find out if it sells.

Get The Template + Prompts